Philadelphia SEO Firm
If you have been dealing with SEO on your own, and you discover that no matter how hard you try, your site does not rank well, perhaps you should consider hiring a SEO company to do the work for you. With so many SEO companies out there, how can you make a decision of who you should partner with?
While there are numerous scam SEO companies around, if you know what to look for when selecting a SEO company, the risk of being taken advantage of is greatly reduced. Here is a partial list with some points to watch for when choosing a SEO company:
· Do they promise to guarantee #1 ranking? If they do, they are not worth considering. As the Google SEO selection tips say, no one can guarantee a #1 ranking in Google. This is true even for uncompetitive keywords. Philadelphia is lucky to have an SEO firm like WSI
· Google the company name. If the company has a bad reputation, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not automatically mean that the company is great, but it is a positive start in your search.
· Ask for examples of sites they have optimized. Be wary if you get a rejection because of confidentiality. Legitimate companies will have information they will be happy to share.
· Ask them what keywords their site ranks for. This is an important factor in considering how successful they are in the optimization process.
· Do they use automated submissions? If they do, stay away from them. Automated submissions can get you banned from search engines.
· Do they use any black hat SEO tricks? Getting familiar with the most important black hat SEO tricks is worth the effort, so be sure to know at least a handful before you start questioning them.
· Where do they collect back links from? Back links are important for SEO success. If back links are collected from link farms and other such sites, this can be harmful. Make sure the SEO firm collects links from reputable sites only.
· Get personal impressions. Your instinct and impressions from face-to-face meetings are a critical way to judge a company, It is very difficult to judge a voice on the phone, so whenever possible, try to get a personal meeting with a company representative.
· Cheap can be more expensive. If you think you can pay peanuts for a professional SEO campaign, then you need to think again. Professional SEO companies realize that quality SEO work requires frequent hands-on effort, and charges accordingly. Unrealistic low prices are a key indicator you won’t get what you pay for.
· Use trick questions. Using trick questions is a double-edged sword, especially if you are not an expert. However, there are several easy questions that can help you.
For instance, ask them how many search engines they will automatically submit your site to. Unscrupulous vendors will try to impress you with big numbers. The right answer in this case is "no automatic submissions" will be used.
Another trick question is to ask them if they will place you in the top 10 for some competitive keywords of your choice. The reality here is a legitimate company will choose the keywords best for your site, not you. You will provide information about your company and the areas you wish to compete in, and may be even offer some thoughts on relative keywords. However, their research and analysis will be the driving force behind the decisions.
· Do they offer maintenance services? SEO is a constant process. If you want to rank well and maintain high rankings, a constant effort is necessary. It is usually the best choice to select a company that includes post-optimization maintenance, rather than a company that achieves a “ one-hit wonder" and then leaves you on your own. You may even wish to see if they offer PPC services to further optimize your site's online marketing.
Here we have mentioned some of the most important issues in selecting a SEO company. Obviously, each situation is unique, so give these suggestions some thought before you commit to hiring an SEO company.