Mobile Phone Marketing Strategies

                         Professors reviewed a sample of 1,000 businessmen and women who finished question sheets and kept journals to decide when, how often, and in what format these workers used their cell phones. The researchers also observed journals of phone usage statistics from participants’ phones. The data revealed that instead of interrupting leisure time, the cell phone’s “always-on” nature allowed workers to better balance their schedules and avoid work–life troubles as they shifted important deeds to down time. And although concerns about cell phones often assume that they tether people to work, the call logs showed that they are used primarily to stay in touch with those close to them. Personal calls accounted for 61 percent of all calls; only 21 percent were work related. (howstuffworks.com)

As communication and information move faster and faster, the earth seems smaller and smaller, and this has large implications for the way we conduct routine operations. Storing important information in files on a USB drive rather than in file storage, for example, has made data easily reachable. Using e-mail allows businesses to communicate and send these files quickly to remote locations outside of an office.

Many argue technology has changed or distorted the line between business and personal lives. Wireless Internet, cell phones and Iphones have made it easy to work from home or from the most unique spots you can imagine, because they’re mobile which means they can be used anywhere. The idea that it's okay to work from the beach drives people to do so. On the other side of the equation, people also become driven to use Internet access at work for personal reasons. In this way, technology encourages those who want to work to work more and those who want to use work time for personal leisure to more effectively do so.

            Mobile phones have also been accused of ruining our communication. Texting, and the need to make messages shorter, meant we developed new ways of communication. Text messaging has been blamed for damaging the English language and even changing literacy levels. However, “the Scottish Qualifications Authority, four years ago invoked the ire of the right wing press by ruling that while text shorthand was "not acceptable" in exams, the positive-marking philosophy of the Scottish system meant marks would still be given for correct answers, even if they were written in text message.” – (www.theguardian.co.uk)

With previous technological changes from the television to the fax machine, the cell phone has been blamed for corporate communication ills and advantages both pros and cons like anything else. Only time will tell what the future truly holds for this revolution in communication.